Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, coupons announcements, and more via text message.

Learn 7 key considerations to keep in mind when selecting the best CDP for your business.

Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.

Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.

Marketing automation allows your business to use hyper-targeted, behavior-triggered messages to reach the right people and drive more repeat sales.

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.