All blog articles

All blog articles articles

Deliverability
Aug 23, 2024
Deliverability with tighter sender requirements

With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.

Customer data
Aug 22, 2024
2024 BFCM CDP Use Cases

Discover 15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences that drive revenue for your BFCM campaign.

Alicia
6min read
Ecommerce
Aug 19, 2024
Halloween marketing ideas for Email + SMS

Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Essentia and Printfresh for ideas.

Profile photo of author Tiff Regaudie
Tiff Regaudie
12min read
Ecommerce
Aug 16, 2024
Emily McEvilly is our new Chief Customer Officer

Klaviyo welcomes Emily McEvilly as our new Chief Customer Officer. Emily is joining us with over 25 years of experience leading customer success for companies like Workday and Oracle.

Profile photo of author Steve Rowland
Steve Rowland
2min read
Success stories
Aug 16, 2024
10 expert BFCM marketing tips for 2024

Boost your BFCM success with our top email and SMS marketing tips. Learn best practices to maximize engagement and sales this Black Friday and Cyber Monday season.

Profile photo of author Mae Rice
Mae Rice
8min read
Email marketing
Aug 15, 2024
Deliverability tips for sending to Yahoo

Improve Yahoo email deliverability with six best practices. Learn how tips like personalization and consistency can help you respond to new sender requirements.

Profile photo of author Tonya Gordon
Tonya Gordon
4min read
Owned marketing
Aug 15, 2024
10 tasks to tackle for a record-breaking BFCM

Follow our BFCM checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.

AI
Aug 14, 2024
How to Use Klaviyo AI this BFCM

Streamline your holiday season with time-saving AI features that generate flows and segments, optimize forms, and get campaigns to the right person at the right time.

Profile photo of author Mae Rice
Mae Rice
10min read
Platform
Aug 13, 2024
Integrations for acquisition and conversion

Here are 5 key integrations to help you drive new customer acquisition, enhance personalization across every channel, and boost repeat purchases.